CS Trenholme & Associates is a management consulting firm established in 2003, providing sales & marketing support to the beverage alcohol industry. Our specific focus is assisting wineries and/or brand owners to market their wines in Canada with the objective of maximizing their potential and profitability.

Prior to forming the group, Steven Trenholme - Managing Director spent over twenty-five years working in agency management, marketing many of the world’s top wine brands within the Canadian market.

Steven holds a degree in Political Economics from York University and a graduate degree in Marketing from the University Of Toronto. He completed a Diploma from the Wine & Spirit Trust of London, U.K. and is a graduate of the German Wine Academy at Kloster Eberbach, Germany. Recently he was invited to become a Visiting Professor at Humber College –Toronto, School of Hospitality, Tourism & Recreation.

The firm’s associates are located in satellite offices, adding expertise and focus to the markets of Western Canada, Quebec and the Maritime provinces.